Barr-Thorp Electric Announces Name Change
Barr-Thorp Electric and sub-brand CPI Automation and Control Solutions announced a major rebrand to become Thorp Controls Automation Solutions.
The rebrand is part of our 100th anniversary celebration. With this name change, we aim to better define our expertise in the market and better serve our diverse customer base.
"It was a difficult decision to make since being founded in 1923.", said Todd Thorp, President of Thorp Controls. "The original name and logo did not match our current strategy. So, what better time than a 100th anniversary to make the change for our future and to carry us into the next 100 years?"