LUTZE Unveils Official Corporate Video: Celebrating Culture, Innovation, and Connection
Thursday, May 22, 2025
by: Sari Gregson

Section: Press Releases




LUTZE is excited to announce the release of its official corporate video, showcasing the company’s culture, innovation, and commitment to meaningful connections. The video highlights what makes LUTZE unique—its people, values, and dedication to excellence.

At the heart of LUTZE is the belief that great products start with great people. The video captures the company’s collaborative spirit, featuring its energetic brand mascot, FLEXMAN, who embodies the flexibility and ingenuity behind LUTZE’s solutions. It also reinforces the company’s "Wired for What Matters" slogan, emphasizing strong relationships with customers, partners, and employees.

At LUTZE, great products begin with great people. The video captures the essence of what makes the company unique:
  • Culture & Community – LUTZE believes connections extend beyond cables and components—they’re built on trust, teamwork, and a shared dedication to excellence.
  • Meet FLEXMAN – The spirited brand mascot who personifies the flexibility, durability, and ingenuity behind LUTZE’s solutions.
  • People First – Whether a customer, partner, or industry peer, this video is an invitation to be part of the LUTZE story.

The WIRED FOR WHAT MATTERS video is now available to watch on our YouTube Channel. Viewers are encouraged to share it with their networks and join the conversation about what makes LUTZE stand out in the industry.

Video link

LUTZE is Wired for What Matters.

www.lutze.com
info@lutze.com


LUTZE Inc designs and manufactures control products for industrial automation and specializes in flexible industrial control, power and network cables such as LUTZE SILFLEX®, LUTZE SUPERFLEX®, MOTIONFLEX® and DRIVEFLEX® VFD cables. The company also offers grounding and wire management products, CABLEFIX® cable entry systems, compact power supplies, LOCC-Box electronic circuit breakers, AirSTREAM-wiring systems for control cabinets, and LCIS relays for industrial applications.

LUTZE Inc located in Charlotte, NC, is part of the LUETZE INTERNATIONAL Group. Founded in 1958, LUETZE INTERNATIONAL Group has manufacturing and distribution operations in Germany, Austria, France, Switzerland, Spain, Great Britain, Czech Republic, China and the USA. LUTZE solutions mean improvement and innovation.