Marketing Minutes - 10 AHTD Member Benefits to Unlock AHTD's Full Potential
One of the most common questions we hear from members is, “How do I make the most of my AHTD membership?” Today, we’re sharing our top recommendations—insights we offer daily to help members maximize benefits and ensure you’re tapping into everything AHTD has to offer.
1. Access for Everyone!
Your AHTD membership isn’t just for you—it’s for your entire team! From HR to finance, sales to marketing, everyone in your company should have access to AHTD’s members-only content. It's simple—just send Leigha a list of team members, and she’ll get their logins set up. The more people engaged, the more value your company gains!
2. Attend In-Person Meetings
AHTD’s semi-annual meetings are not to be missed. These gatherings are your chance to recharge, gain insights, and network with industry leaders. Education, resources, and connections all come together in top-tier venues. If your team isn’t attending, they’re missing out on one of your membership’s most valuable benefits.3. Use the Membership Directory
Looking to expand your business? The AHTD Membership Directory is the ultimate tool to help you make the right connections. Whether you're an Automation Solution Provider (ASP) seeking new product lines or a Manufacturer looking for representation in a specific region, this directory is a great way to connect with potential partners.4. Join a Committee—Shape AHTD’s Future
AHTD isn’t a big corporate machine—it’s a member-driven organization that thrives because of volunteers. Our committees—Promotions, Programs, Membership, Women in Automation, and the Manufacturers Advisory Council—shape programs, select speakers, and are integral in shaping the direction of the association. Got ideas? Get involved and make an impact!5. Engage on LinkedIn
We'll be diving deeper into this in our next spotlight, but for now, are you following AHTD on LinkedIn? Are you connected with fellow members and actively engaging with their posts? The more you engage—by liking, commenting, and sharing—the more visibility you create for both your company and the association. There is so much to be gained by participating in this B2B social platform, so be sure to leverage it for yourself to boost your own presence, stay connected, and prove we are #DoingHighTechBetter, TOGETHER!6. Gain Visibility Through Sponsorship
Do you want AHTD members to know your brand? To know who you are and what you offer? AHTD sponsorship is the fastest way to gain that visibility with the leaders in industrial automation. With logo placements in emails, LinkedIn posts, and onsite event materials, sponsorship is a powerful way to gain high-value exposure with our industry’s decision-makers. Let’s put your name in the spotlight! Let’s amplify your company brand with AHTD sponsorship.7. Women in Automation (WIA)
This dynamic group is all about connection, collaboration, and education. WIA brings together women in the industrial automation industry to share insights, challenges, and opportunities. If you haven’t yet connected with this group, now is the time!8. Participate in Roundtables
Keep the conversation flowing year-round by joining an AHTD Roundtable. Whether it’s the Marketing Roundtable or the Executive Roundtable, these forums offer a confidential space to exchange insights, stay informed on industry trends, tackle industry challenges, build strong professional relationships, and keep the AHTD momentum going all year long.9. Leverage Marketing Minute Blogs
Since 2019, we’ve been turning our Marketing Minute presentations into blog posts packed with actionable insights on branding, LinkedIn strategy, and more. These posts are exclusively for AHTD members, so make sure you’re taking full advantage of them!10. Get Featured in the AHTD Newsletter—Amplify Your Brand!
Did you know that every AHTD member company can submit one article per month to the AHTD newsletter? With over 1,800 industry professionals receiving it, this is an easy and effective way to promote your brand, speak to all of your industry partners at once, and is the perfect platform for you to spread the news of how your company is positioning itself to be #DoingHighTechBetter with the rest of AHTD. But the benefits go beyond visibility:
- Increased Brand Awareness: Reach potential customers and industry peers who may not yet know about your company.
- Enhanced Credibility: Being featured in a respected industry newsletter establishes your expertise and authority.
- Lead Generation: Target the right audience and drive traffic to your website or landing page.
- Content Amplification: Use the newsletter to share blog posts, case studies, and insights with a broader audience.
- Community Building: Engage with readers, build relationships, and connect with like-minded professionals.
- Portfolio Building: Showcase your knowledge and expertise in a high-value publication.
- Learning & Networking: Gain exposure while connecting with other contributors and potential collaborators.
Don’t miss out—send your marketing team a reminder today to submit an article for AHTD’s next e-newsletter!
Take Action—Don’t Leave Value on the Table!
Your AHTD membership is full of opportunities, but only if you actively use them! Get your team logged in, attending events, engaging online, contributing, sponsoring, and submitting your newsletter articles. Be an active participant and unlock the full potential of your membership.Doing High Tech Better—Together!
AHTD is your gateway to new connections, knowledge, and growth. Let’s continue pushing forward, innovating, and collaborating. We’re excited for what lies ahead—see you online and at our next meeting!