One of the most overlooked elements in any organization’s social media strategy is its own team. While social media is often about looking outwards at prospects and turning them into happy customers and advocates, employees at your company could be the key to unlocking more followers, improving engagement rates, and ultimately, generating more business.

Marketing has always been about creating demand for something by cleverly attracting and keeping people’s attention. We need to EARN that attention. Is that only the domain of your Marketing Department? Absolutely not.

It may seem foreign to think about brand as it relates to people, but we all have a personal brand too. You, too develop your brand every single day, during every interaction with a client – indeed, with everyone you come into contact! Whether intentionally or accidentally, All. Communicate. Brand.

It is what people know you for – who you are, what you know, what you have accomplished, and how you present and carry yourself. And it is developed differently from that of a company brand. Personal brand is the result of past activity and already exists at the time we first become aware of its existence, so managing and reshaping personal brand requires deliberation and consistent effort.