When we read someone’s negative comments about ourselves or our businesses online, all we want to do is shut this down – and FAST - but how? Getting defensive won’t work. The result could be the beginning of an online feud of back-and-forth which will lose the fighters their credibility and lose your company its sales. Using some kind of canned generic response won’t work either. It may feel like a quick and easy way to handle the comments, but you risk sounding numb, tone-deaf, and careless. That is the focus of today’s Marketing Minute.

If you have read AHTD newsletters, followed us on social media, or attended in person meetings, roundtables, or meet-ups, then you have heard the AHTD team and our members talk about ALL of AHTD’s member benefits. Providing the resources, education, and networking opportunities for doing high tech better, AHTD helps members in the high technology distribution industry innovate, collaborate, and achieve their business goals faster!

At every in-person spring and fall in-person meeting since 2020, I have heralded the end of your networking breaks by presenting Marketing Minutes – 22 in total to date. Covering everything from the basics of how to make changes to your profile on LinkedIn and the purpose and use of @-mentions and hashtags, to the more advanced topics of branding – both corporate and personal - as well as employee advocacy, we have all further developed our understanding about social marketing as it pertains to industrial and high-tech business-to-business marketplace