With so many social media benefits for business, how can industrial automation professionals NOT be spending time on LinkedIn attracting customers, getting customer feedback, and building customer loyalty? Click here to read Mara's first Spring Meeting 2023 Marketing Minutes presentation entitled: Make the Most of YOUR LinkedIn Activity with These 5 Day-to-Day Habits, and find out how to engage with contacts both new and familiar in ways to increase your influence and that of your business!

In last month’s Marketing Minute Blog, I introduced the idea of creating your company’s BIG IDEA, the “hook” that aids in recall of your company or offering’s main benefit and helps your audience remember, share, and act upon seeing your campaign. I went into detail about some successful and failed campaigns and explained (with some pretty interesting examples) how important it is to make sure to include both a variety of company stakeholders as well as members of your target audience in your discussions when considering implementing a BIG IDEA for your marketing plan. Check it out first here, and then read further to learn HOW!

Knowing what you do for your customers, and what you CAN do for prospective clients, HOW do you now take that to create and distribute – continually - the valuable content that will attract and retain a clearly defined audience, the content that will engage that audience with immersive experiences, content that will take your target group through the whole customer journey while maintaining brand consistency and team alignment, and ultimately content that will drive a profitable customer response?