Here’s a not-so-well-kept secret: marketing isn’t just what your marketing department does. It’s every touchpoint, every conversation, every email, and every click your company has with the outside world. Think back over the past week - how many ways did people outside your company experience your brand?
by: Mara Dickson
11/14/2025
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Not just a logo on a banner, a mention in a newsletter, or a slide at an event, the real power of sponsorship goes far beyond visibility. AHTD sponsorship is about creating lasting connections that benefit both the sponsors and the members they serve. Done well, sponsorship opportunities are designed to strengthen this two-way connection. Get a marketer's perspective on the power of sponsorship, and discover how sponsorship can empower decision-making, foster loyalty to YOUR company, and build a stronger foundation for our community.
by: Mara Dickson
7/23/2025
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Twice a year, AHTD hosts Marketing Roundtables -- if you’re an AHTD member, you’ve probably seen them promoted in our newsletters and emails. These three-month tailored experiences provide marketing professionals from AHTD member ASPs, MANs, and SBPs the opportunity to connect remotely, share insights, and tackle the challenges facing today’s industrial automation marketers. This group has become a powerful support system, working together to develop practical, actionable strategies for modern marketing challenges.
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4/28/2025
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"How do I make the most of my AHTD membership?" is one of the most common questions members ask us! In today's Marketing Minute, AHTD's Marketing Director, Mara Dickson, shares the insights she and Leigha tell everyone who wants to know. Click here to ensure you, too, are maximizing your member benefits and tapping into everything AHTD has to offer.