Fall Meeting Sessions
Thursday, October 10
General Session #1: Jeffrey Hayzlett
8:00 - 9:45 a.m.
General Session #2: John Rossman
Creating Digital Disruption: The Amazon Way
10:15 - 11:20 a.m.
Amazon has pioneered and created waves of disruption ever since it was founded. From one click purchasing, to online shopping, to same day delivery, Amazon has created the marketplace for others to follow. Author of The Amazon Way, John Rossman will teach how the culture of Amazon drives the ability to disrupt, what principles continually produce these changes, and how to set up your company to drive disruption.
Jeffrey Hayzlett & John Rossman
11:30 a.m. - 12:00 p.m.
Let’s get ready to rumble!!!! After a morning of disruption, challenges to change, and stories of success and failure, here’s your opportunity to watch our two morning general session speakers take the stage together for a Disruption Rumble. Kodak – Amazon – and your AHTD company…ask questions on where your company fits in and learn how nimble your company is to drive disruption.
General Session #3: Daniel Sieberg
The Robots are Coming—Don’t be Afraid!
1:15 - 2:30 p.m.
General Session #4: Matt Dixon
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
3:00 - 4:15 p.m.
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their book The Effortless Experience, Dixon and his team turn their research and analysis to a new, vital business subject—customer loyalty. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. In this presentation, Dixon lays out the four key pillars of low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by the research, with great results.
Friday, October 11
General Session #1: Brian Fanzo
Think Like a Fan
8:00 - 10:00 a.m.
Who decides whether or not the content you create makes you king? The answer is the fans – the people consuming your digital marketing. The problem is, with so much content being created and all the conversations in and around your area of expertise, how can you ensure that the content you create relates to your fans? It doesn’t matter if it’s employee advocacy, influencer marketing or paid social media. If your business isn’t listening, engaging or sitting in the customer’s seat, why should anyone trust your message?
General Session #2: Brian Shul
10:30 a.m. - 12:00 p.m.
Closing General Session: Fred Klett
9:00 - 10:00 a.m.
Fred Klett is famous for and critically acclaimed because of his clean humor. As one of ten children and the father of boys, he tells stories from his life that everyone can relate to. It is not puritan or politically sanitized, just honest and from common experiences that do not shock an audience into laughing.This talent has made Fred Klett one of the funniest comics around. He has headlined at Comedy Clubs across the country and been featured on cruise ships around the world. His broadcast credits include appearances on NBC’s Friday Night Videos, A&E’s Comedy On the Road, the Showtime Comedy Club Network, and numerous national radio shows.