Fall Meeting Sessions
Thursday, October 10
General Session #1: Jeffrey Hayzlett
Running the Gauntlet
8:00 - 9:45 a.m.
What's stopping you from making the changes your business needs to thrive? The most dangerous move in business is the failure to make a move at all. The history of business is filled with companies that are no more because their leaders refused to enact change when the writing was on the wall. Jeffrey Hayzlett has years of international marketing, sales, and customer relations management experience. In 2010, he stepped down from his role of Chief Marketing Officer at Eastman Kodak Company after four years with the company. In his opinion, the job of leaders is to motivate the company by getting everyone away from the center of the table to the edge of the table. A leader’s job is to cause tension to drive results. Today's business environment is so competitive and volatile that you can't afford to be satisfied with business as usual. You must make changes now to compete in the future.
General Session #2: John Rossman
Think Like Amazon – Innovation or Disruption?
10:15 - 11:20 a.m.
Amazon has pioneered and created waves of innovation and disruption ever since it was founded. From one click purchasing, to online shopping, to same day delivery, Amazon has created the playbook for others to follow. Former Amazon Executive and author of Think Like Amazon: 50 ½ Ideas to Become a Digital Leader, John Rossman will teach how the culture of Amazon drives the ability to innovate, what principles continually produce these changes, and how to set up your company to drive disruption.
Jeffrey Hayzlett & John Rossman
11:30 a.m. - 12:00 p.m.
Let’s get ready to rumble!!!! After a morning of disruption, challenges to change, and stories of success and failure, here’s your opportunity to watch our two morning general session speakers take the stage together for a Disruption Rumble. Kodak...Amazon...and your AHTD company…ask questions to find out where your company fits in and learn how nimble your company is to drive disruption.
General Session #3: Daniel Sieberg
The Robots are Coming—Don’t be Afraid!
1:15 - 2:30 p.m.
What are the developments today that will impact our lives in the near future? Daniel Sieberg, former Google spokesperson and marketing exec and now cofounder at Civil, examines the trends around everything from blockchain and crypto currency to AI to virtual reality and puts it all into context for both a techie crowd as well as the layperson. Sieberg will also explore how the pace of change has increased so dramatically (and why) and what this means for short-term forecasting and projections in any business.
General Session #4: Matt Dixon
The Effortless Experience: Conquering the New Battleground for Customer Loyalty
3:00 - 4:15 p.m.
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their book The Effortless Experience, Dixon and his team turn their research and analysis to a new, vital business subject—customer loyalty. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. In this presentation, Dixon lays out the four key pillars of low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by the research, with great results.
Friday, October 11
General Session #1: Brian Fanzo
Think Like a Fan
8:00 - 10:00 a.m.
Who decides whether or not the content you create makes you king? The answer is the fans--the people consuming your digital marketing. The problem is, with so much content being created and all the conversations in and around your area of expertise, how can you ensure that the content you create relates to your fans? It doesn’t matter if it’s employee advocacy, influencer marketing, or paid social media. If your business isn’t listening, engaging, or sitting in the customer’s seat, why should anyone trust your message?
General Session #2: Brian Shul
10:30 a.m. - 12:00 p.m.
As an Air Force fighter pilot, Shul was shot down near the Cambodian border in the Vietnam War and severely burned in the ensuing crash. Initially given up for dead, he was finally rescued and spent one year in hospitals, endured 15 surgeries, and was told his flying days were over. Amazingly, Shul returned to active duty flying, and became one of only 93 men in history to fly the SR-71 spy plane, the fastest jet ever built. Shul masterfully uses his aviation slides and stories as a vehicle to tell a broader inspired story of hope, overcoming obstacles, and daring to dream.
Saturday, October 12
Closing General Session: Fred Klett
One Last Laugh
9:00 - 10:00 a.m.
Fred Klett is famous for and critically acclaimed because of his clean humor. As one of ten children and the father of boys, he tells stories from his life that everyone can relate to. It is not puritan or politically sanitized, just honest and from common experiences that do not shock an audience into laughing.This talent has made Fred Klett one of the funniest comics around. He has headlined at Comedy Clubs across the country and been featured on cruise ships around the world. His broadcast credits include appearances on NBC’s Friday Night Videos, A&E’s Comedy On the Road, the Showtime Comedy Club Network, and numerous national radio shows.