Spring Meeting Sessions

Thursday, April 11, 2019


8:00 to 10:00 a.m. - General Session 1: AI and the Meaningfullness of Industrial Automation Products and Industry
Ben Hammersley

The promise, or threat, of Artificial Intelligence has been greatly hyped over the past few years. But what is it really? What can it do, and where can it make the most difference in a complex business ecosystem? And more to the point, how will we answer those questions in five year’s time? In this keynote, international futurist Ben Hammersley will discuss the state of the art of AI and its related technologies, and show how it has been, and will be, successfully deployed - and how to develop a deep understanding of future technologies, with which to base your own strategies.


10:30 a.m. to 12:00 p.m. - General Session 2: Youtility Why Smart Marketing is About Help not Hype
Jay Baer


If you’re wondering how to make your company seem more exciting, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention today, you must ask a different question… “How can I help?” Youtility will cause you to rethink everything you thought you knew about marketing. Filled with relevant examples, you’ll see why the Youtility system now powers the marketing programs of hundreds of major companies.


BREAKOUT SESSIONS
Round 1: 1:15 to 2:30 p.m.
Round 2: 3:00 to 4:15 p.m.


OPTION A: A Deeper Dive into Youtility with Jay Baer
Jay Baer


Your customers’ expectations are going up and up and up. That’s scary, yes. But it is also the single greatest business opportunity since electricity. Look past the “old ways” of marketing. Look past the old ways of customer service, and what you find is a once in a lifetime opportunity to massively propel your business forward in ways that were unthinkable just a few years ago.
 
The key to breaking through customer cynicism and competitor messaging clutter isn’t shouting louder, it’s becoming truly, massively relevant. Relevancy is the coin of the realm, and you’ll find out how to out-relevance your competition in this dynamic, hilarious, thought-provoking presentation.
 
Learn how the best brands in the world think about content topics, content type, content cadence, and content distribution in this massively useful session with Jay Baer 
This training will be complete with:

  • Where to begin creating and envisioning Youtility programs with helpful frameworks
  • How to create Youtility-minded content and programs with helpful tools
  • Techniques you can put into practice immediately, and will most definitely increase your content marketing efficiency and results – while removing layers of drama from your day-to-day marketing existence.


OPTION B: Finally! Reverse POS That Works For Everyone!
Larry White
InterLynx


POS data: Distributors send it to the suppliers, but rarely get anything in return. Manufacturers often do little with the data they receive. Wouldn’t it be great if AHTD could step in and provide benchmarking reports to their members? That capability is closer than you think! Larry White, president of Interlynx, will introduce you to the AHTD sponsored Reverse POS Program. Get in on the ground floor and learn the steps for participation, report suite, and benchmarking insights for the pilot program. At last, make your data work for you!


OPTION C: Roundables!
Take time to join the interactive discussions with your industry peers. AHTD is serving up two discussion topics and who knows where the conversations will go from there. Guided by professional facilitators, the time together is designed to promote sharing and an open forum for question asking. These sessions will require you to sign up for a time in advance. Participation is limited to ensure the best experience.

TOPIC 1: Manufacturer/Channel Relationship Best Practices: What is it that you do to make your relationship with a manufacturer or channel partner work? Share your ideas and best practices with your fellow AHTD members and get new ones! 


TOPIC 2: Finance/Value of Money/Best Practices in Business:
How you manage your business’s finances is crucial to your success! Sit down with other AHTD members and learn their best practices and share your own. 

Friday, April 12, 2019

8:00 to 9:30 a.m. - General Session 1: Disruptive Leadership: Thriving in an Era of Constant Change‚Äč
Luke Williams



What does it take to be a disruptive leader? Do you need to be a brilliant agitator like Steve Jobs? A driven workaholic with a passion to change the world like Tesla’s Elon Musk? Sure, CEOs like that get a lot of press, but there’s more to success than being loud and charismatic. Truly disruptive leaders are like Master Chefs on a cooking show, always looking for ways to take existing ingredients— the same ones everyone else has access to—and combine them in unique ways. Those new recipes are a type of investment capital: the more you have, the better. Of course, not all of them will succeed. But disruptive thinking and leadership is less about the success of any one idea and more about putting your business in a position where you have more new ideas to spend than your competition does. Most importantly, being a disruptive leader is about creating a culture where everyone values new recipes. Because if you want to build a disruptive organization, you first have to build more disruptive leaders.


10:00 - 11:30 a.m. - General Session 2: Spring Meeting Update from ITR Economics
Brian Beaulieu



A conference favorite! The world's economic picture can seem to change daily. What can you expect tomorrow and beyond? ITR’s mission is to provide the best economic intelligence to reduce risk and drive practical and profitable business decisions. Brian will give you his keen insight into ITR's forecast for the economy today, and for years to come.

Saturday, April 13, 2019

8:45 to 10:15 a.m. - Closing General Session: Hitting the High Notes: Living Life to the Fullest
Dr. Ronan Tynan



This is truly an inspirational program - with storytelling, humor and songs about capitalizing on opportunities, overcoming obstacles and making the most out of life. Physician, Recording Artist and Paralympic athlete Ronan Tynan moves people like few others can. His personal story of triumph and his impassioned singing captivates and inspires audiences nationwide. A natural born storyteller and gifted with humor, Ronan’s ability to easily connect with audiences along with his inspiring message about overcoming obstacles and living life to the fullest promotes ways to reach new heights both professionally and personally.