In Marketing Minute #30, AHTD's Marketing Director, Mara Dickson, explores three shifts she is seeing in LinkedIn visibility and why the organizations gaining the most traction today are focused less on promotion and more on participation. Click here to discover why participation beats promotion!

People often form their first impression before that first conversation. Before they meet you, they Google you. Before they call you, they find you on LinkedIn. In today's Marketing Minute, AHTD's Marketing Director, Mara Dickson, walks us all through two easy fixes to make sure our LinkedIn profiles are working hard enough. Many senior leaders still treat LinkedIn like an online resume, but after a little work, that won't be you. Read more here.

Here’s a not-so-well-kept secret: marketing isn’t just what your marketing department does. It’s every touchpoint, every conversation, every email, and every click your company has with the outside world. Think back over the past week - how many ways did people outside your company experience your brand?