People often form their first impression before that first conversation. Before they meet you, they Google you. Before they call you, they find you on LinkedIn. In today's Marketing Minute, AHTD's Marketing Director, Mara Dickson, walks us all through two easy fixes to make sure our LinkedIn profiles are working hard enough. Many senior leaders still treat LinkedIn like an online resume, but after a little work, that won't be you. Read more here.

Here’s a not-so-well-kept secret: marketing isn’t just what your marketing department does. It’s every touchpoint, every conversation, every email, and every click your company has with the outside world. Think back over the past week - how many ways did people outside your company experience your brand?

Not just a logo on a banner, a mention in a newsletter, or a slide at an event, the real power of sponsorship goes far beyond visibility. AHTD sponsorship is about creating lasting connections that benefit both the sponsors and the members they serve. Done well, sponsorship opportunities are designed to strengthen this two-way connection. Get a marketer's perspective on the power of sponsorship, and discover how sponsorship can empower decision-making, foster loyalty to YOUR company, and build a stronger foundation for our community.